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The history of the designer Helo Rocha dates back to 2005 when she had just graduated in Fashion Design from Santa Marcelina College and created the brand ‘Têca’ – her grandmother’s nickname. The first flagship located on Alameda Franca in São Paulo offers her own and unique style from girly – by mixing prints, embroideries and artisanal work – to tailoring, more present in big cities’ day-by- day.

In 2007, Helo Rocha was invited to take ‘Têca’ to Rio Fashion Week runways and kept on participating in it for seven more consecutive editions of the event. In 2012, it participated in São Paulo Fashion Week and since then, it has been standing out as one of the main brands in the national scenario.

After turning ten years working in the fashion industry, the designer felt the need to reinvent the brand due to her own personal maturity. Thus, in order to celebrate that new phase, Helo Rocha launches her homonymous brand.

Currently, besides clothes that have been making the brand’s DNA for all those years with artisanal references, prints and textures mix, the brand invests in a collection of tailor-made evening gowns, wedding dresses and couture having Preta Gil, Marina Morena, Sabrina Sato, Carolina Dieckmann and Yasmin Brunet as some of its VIP customers.

BRAND'S HISTORY

2014 . spfw . coleção inverno 2014 “art nouveau”.

2013 . spfw . coleção verão 2013/2014 - as porcelanas ditam o verão
(aposta na técnica de bordados richilieu).

2013 . spfw . coleção inverno 2013 inspiração: inglaterra anos 60

2012 . spfw . coleção verão

2012 . volta loja da oscar freire para alameda franca com conceito casa têca

2011 . inauguração loja natal 01/09/11

2011 . verão 2011/2012 - áfrica

2011 . inverno 2011 - japão

2011 . lançamento coleção alto verão 2010/2011

2010 . fashion rio verão 2010/2011 tema: diário da têca

2010 . desfile inverno 2010 (social/ back/ desfile) – tema: “vampiro”

2009 . lançamento coleção inverno na loja oscar freire

2008/outubro . inauguração loja oscar freire (portico armário)

2008 . desfile verão 2008/2009

2007-2008 . (estréia da têca no rio, após o natal fashion week) _ coleção “tropicália”.

2008 . desfile inverno 2008 “sonho” (trilha com roberta sá)

2007 . desfile fashion rio verão

2005/outubro . inauguração loja na alameda franca